The Challenge

Slow site speed and failed CVR strategies lead to lost time and revenue

As an emerging company, Nood invests a significant amount of time and resources towards paid marketing – making CRO initiatives even more important. When your traffic is paid, missed conversions are more than just lost revenue – they are wasted ad spend. In an effort to improve its conversion rate, Nood, like many eCommerce brands of their size, turned to a CRO agency for help. After more than three months of collaboration and twelve split tests, it became evident that none of the changes made were yielding meaningful results.

“We began to have an identity crisis…” Bryan Cano, VP of Marketing at Nood said. “How did we spend $50,000 [on a CRO agency] to have nothing happen?”

Beyond the direct cost of the agency, Bryan lamented the price of this setback in terms of opportunity cost. Between an estimated $80,000 spent on engineering time and $500,000 in missed conversions, Nood’s agency experience cost them ten times more in reality than it did on paper.

Sadly, this experience is not uncommon among Nostra customers. While CRO agencies can achieve fantastic results for their clients, there are diminishing returns to scale, as with many optimizations. Once a brand reaches the size of a company like Nood, the levers available to them and any UI/UX based CRO agency they hire are often small. Slight modifications can only yield the most marginal of gains.

As Black Friday, a pivotal day in eCommerce sales, rapidly approached, the Nood team felt stuck. They decided to part ways with their agency and redirected their efforts towards improving their site speed – a crucial yet often overlooked aspect of CRO.  To tackle this challenge, they experimented with in-house solutions. Unfortunately, they encountered the same hurdles they faced with their previous agency. Implementing common tactics for reducing latency yielded minimal results and consumed substantial development time. Looking externally, they considered hiring a Shopify specialist. However, the process proposed by the specialist was complicated, and given their tight timeline, they had to retract.

With just a week remaining until Black Friday, Nood's prospects of finding a rapid and effective solution seemed bleak. Luckily, a friend of Nood recommended Nostra.

The Solution

Nostra's Edge Delivery Engine™ boosts Nood’s site speed – improving CVR and ROAS

Having heard glowing reviews about the product, Nood scheduled an introductory call with Nostra. Impressed by both the suite and the dedicated team behind it, Nood decided to give Nostra a try, praying for a swift implementation under the gun of Black Friday.

Reflecting on the simplicity of the process, Bryan Cano, VP of Marketing at Nood recalls, "We didn't have to do anything, which was incredible. The entire setup on our side was setting up some permissions on Shopify. It took 30 minutes max of labor from someone on our team."

Just like that, Nood's website was up and running at lightning speed just three days after their initial call. The implementation was finished two days ahead of Black Friday — an outcome they had barely believed possible.

‍“It doesn't require any maintenance or ongoing management. The fact that the tool can sit in the background and do what it's supposed to do is a massive value add for lean teams that don't have in-house developers or don't have the resourcing compared to other tools that require a lot more maintenance and ongoing management.”

The Results

With Nostra, Nood witnessed a 24% increase in CVR and a 25% decrease in cost per add-to-cart

‍Like many other brands, Nood invests heavily in advertising, a cost center where the price of results is always on the rise. With Nostra’s Edge Delivery Engine™ in full effect, Nood’s load time was reduced by 28% overnight – and their Cost per Add-to-Cart plummeted 25% in turn. Across all traffic, Nood’s conversion rate improved by a whopping 24%. Summary of results:

25% decrease in Cost per Add-to-Cart
24% increase in CVR (1.92 to 2.5)
28% faster Load Time (7.4s to 5.3s)
57% faster TTFB (580ms to 240ms)

‍With Nostra, Nood now has a new benchmark for user experience, conversion rate, and ROAS.

Looking ahead, Bryan warns companies not to overlook the importance of site speed. His suggestion? Put site speed first, then dive into further CRO strategies.This approach will establish a new baseline and serve as the unwavering foundation for subsequent optimizations.

‍“Nostra will always be a part of our tech stack. It's a necessity, a cost of doing business. The opportunity cost of not having Nostra far exceeds the fees. Without it, we're leaving money on the table."

‍No matter what your brand's selling, site speed is always critical for growth and your bottom line. Book a demo with us today to see how Nostra can elevate your website's performance, revenue, traffic, and conversions!

The Challenge

Reliable site speed is key to CRO and keeping your brand competitive

The food-and-beverage space is exceptionally competitive — and even more so in the DTC space. So, the team at MìLà understood that conversion rate optimization was critical to ensure their successful growth trajectory.

MìLà’s Shopify storefront has been intricately designed and developed. With this, their engineers are extra cautious to review all proposed code to avoid breaking the site, which unfortunately happened when working with external agencies in the past.

Looking ahead, the MìLà team needed a reliable and technically sophisticated partner who could promise zero risk of breakage. When they received several glowing referrals for Nostra’s site speed solution, they decided to test drive our Edge Delivery Engine™.

The Solution

Nostra's Edge Delivery Engine™ fortifies MìLà's site speed as they scale

Brian ”Blok” Lok, Digital Storefront Lead at MìLà, emphasizes that Nostra's technical expertise showed from day one. His team loves working with our developers, who are always willing to jump on late-night calls across time zones to discuss Nostra code updates & site speed optimization. That white-glove support enabled a seamless implementation of Nostra’s Edge Delivery Engine™ to MìLà’s website.

As MìLà scales impressively, they're introducing new sections and dynamic site experiences to advertise and explain new products & company announcements. This naturally adds more code to their Shopify store theme, which would normally bog down its performance. Fortunately, Nostra is the powerful tool they needed to ensure site speed and load times remain steady and that MìLà remains set to outpace their competitors.

‍"Site speed is so critical to conversion rates. As we continue to scale, our website grows with us. Nostra is the partner who helps that growth mean something positive all around."

The Results

MìLà boosts their site speed and, as result, their revenue per user
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‍Since MìLà onboarded with Nostra, we’ve driven impressive wins for the F&B brand. Here is a snapshot of the results so far:

10–25% improvement in total page load times across the site
4.65% increase in revenue per user
Time to First Byte decrease from 339 to 89 milliseconds
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‍Looking ahead, Blok recommends every company consider the importance of speed in their code architecture and site structure from the get-go. Hiring great developers and avoiding technical debt will go a long way when scaling your business, site speed performance, and (ultimately) online sales.
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Nostra has been a huge help in the grand scheme of things — in improving site speed, load times, and, ultimately, conversions. We’ve really enjoyed working with their team across the board."
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‍No matter what your brand's selling, site speed is always critical for growth and your bottom line. Book a demo with us today to see how Nostra can elevate your website's performance, revenue, traffic, and conversions!

The Challenge

Komuso lost potential conversions & revenue due to slow site speed

‍The team at Komuso struggled with laggy site speed for months. Todd Steinberg, Co-Founder & President of Komuso, recounts, “Our site took ages to load, causing prospects to bounce before they had even seen the page.” They tried numerous solutions, such as in-house workarounds, resizing images, and contacting their Shopify Plus manager, but none of these moved the needle.

Komuso needed an affordable, turnkey solution to cut down loading time, streamline the user experience, and ultimately boost CVR. In Todd’s words, “You only get customers’ attention for such a short time — you can’t waste it with a laggy page.” Luckily, they came across Nostra.

“We had multiple conversations with multiple services. We were honestly desperate to boost our site speed to improve the customer experience. We couldn’t find a cost-efficient solution that was also impactful — until we met Nostra.”

The Solution

Nostra delivers instant, sustainable improvements to site speed & CVR

The average Komuso visitor has three concerns when deciding whether or not to purchase their flagship wellness product: How is this product made and tested? Is the product based on scientific evidence? What makes Komuso better than competing brands? To answer these questions upfront, Komuso relies on educational yet engaging content. As a result, their site is filled with large files like HD videos, images, and additional pages — causing longer load times and high bounce rates.

When Nostra implemented our Edge Delivery Engine™ without changing any of Komuso’s site content, the brand was amazed by the overnight change in their site speed. According to Todd, navigating their store suddenly felt like “a seamless experience where you get everything you want on demand.” It turned out that shoppers agreed. By ensuring a smooth site experience and frictionless path to purchase, Komuso saw a sustained jump in conversion rates from day one.

“Our product is already quite complex, so there are a lot of friction points on the path to purchase. The last thing we want is to add a slow website to that. With Nostra, the progress was almost instant. We saw an incredible lift in our metrics that has lasted.”

The Results

‍Nostra’s low-cost, scalable Edge Delivery Engine™ drives sales & revenue

After an introductory call with the Nostra team, Todd thought, “This feels like a partner who actually cares.” Not 24 hours later, his brand was up and running on our Edge Delivery Engine™ with zero technical lift on their end. Since then, Komuso has seen impressive results, including:

Decreased initial page load from 330+ms to < 65ms
15% increase in sustained conversion rate
15% increase in revenue

In addition, Todd highlights that Nostra’s scalability means we don’t require the usual maintenance schedules or unexpected updates. “With Nostra’s evergreen solution,” he explains,

‍“We don’t have to spread ourselves thin. We can just set it and forget it, and it’ll still drive impressive results.”

‍Looking forward, Komuso has ambitious plans to scale and help even more people of all ages, cultures, and occupations live calmer, happier lives. To do so, they’ll need reliable site speed to educate and connect with customers — and they trust Nostra to provide it.

“There are so many things we need to take care of every day: Shopify updates, pricing, social media comments. Improving our site speed and the user experience were two major tasks. Thanks to Nostra, we know we have them covered, regardless of how much we change our website.”

‍No matter what your brand’s selling, site speed is always critical for growth and your bottom line. Book a demo with us today to see how Nostra can elevate your website’s performance, revenue, traffic, and conversions!