We block the BAD bots. We block the fakes. We block the sus little freaks burning your ad budget while you sleep.
The good bots (hey ChatGPT, hi Google, sup Claude) — those cuties get the VIP lane so your brand shows up in AI answers.
It's a block. It's a block-block. It's a blockity-block-block.
A traffic spike? Cute. A traffic spike with zero revenue? That's a red flag, bestie. Your store is being scrolled by an army of bad bots that look human, click like humans, and somehow buy nothing. Suspicious. Sus, even. (Don't worry, we know the difference — the good bots like ChatGPT, Claude, and Google get waved right through so your brand still shows up in AI answers. AEO stays on. Bad guys get bonked.)
Rotates IPs every 3 seconds. Says he's from "everywhere."
Refreshes your PDP 400 times. Buys air.
Clicks every paid ad. Owns no wallet.
Pumps your sessions. Tanks your ratios. Vibes ruined.
We don't block all bots — that would be rude and also bad for business. Some bots are literally how customers find you now. So we roll out the red carpet for the sweeties and slam the door on the sneakies.
we don't block real people. we don't block the good bots. we just bonk the bad ones. that's the whole bit.
It's giving "AI vs the army of fake clickers." It's giving "no rules, just behavior signals." It's giving "we caught you, lil bad bot — but our friends ChatGPT and Claude can stay for tea."
We read every session like a detective with a magnifying glass and trust issues. IP rep, device behavior, click rhythm, mouse drift — if it pattern-matches a bad bot, we know. If it's ChatGPT scraping for your AEO glory, we wave hi.
The bad ones get blocked at the edge — before they ever touch your store. The good ones (Google, Claude, ChatGPT, all their little AI cousins) get the express lane. No captchas, no friction, no vibes killed.
Cleaner analytics. Cheaper CPCs. Retargeting that retargets real people. AEO citations still rolling in. Conversion rates that finally make sense. The dashboard is dashboarding again.
Not sponcon. Not fake blurbs. These are actual case studies of brands that turned on Blockity (aka Nostra Edge Protect) and watched the bad bots evaporate.
We turned Edge Protect on May 8 and the bot traffic just stopped getting through. Three weeks later, our baseline is still the lowest it's been in two months, and our dashboards finally reflect what's actually happening on the site.
Nostra deployed in days during the worst week of an active attack, and 94% of the bot traffic was gone overnight. What I didn't expect was how engaged they'd stay after launch — treating this like an ongoing partnership rather than a one-time install.
We turned Edge Protect on April 24, right as our bot traffic was crossing 300,000 sessions in a single day. Within hours, the bots stopped reaching the storefront. Three months later, our new baseline is still the lowest it's been in months.
Don't worry. We're a real company just like you, testing out different branding. Same team, same tech, way sillier logo. Find out more at nostra.ai. We promise we're professional (mostly).
It's bot protection, but make it fun. Real-time, AI-powered detection that figures out who's a real shopper, who's a good bot, and who's a sneaky little script — and then bonks the sneaky ones. At the edge. Before it ever loads your site. (Also known as Nostra's EDGE PROTECT. Same powers. Louder personality.)
Nope. We don't do dumb IP rules or "block all of Belgium" nonsense. We grade traffic on behavior, not vibes. Real shoppers walk right through, every time. Only bad bots get bonked.
Absolutely not, that would be tragic. AEO stays on. We keep a VIP guest list for the good bots — ChatGPT, Claude, Perplexity, Googlebot, and friends all get the express lane. Your brand keeps showing up in AI answers. Only the shady ones get bonked.
Lol no. Setup is under a day. You don't replatform. You don't rebuild. You don't even break a sweat. Your dev team can keep arguing about tabs vs spaces.
Days, baby. Cleaner traffic, accurate CVR, better-performing ads, and dashboards that don't lie to your face. The vibes shift fast.
Absolutely. 14-day free trial. Bonk some bots on the house.
Ecom brands. Performance marketers. CRO teams. Anyone who has ever stared at their analytics and whispered "what is happening." That's the demographic.
Because "Edge Protect" was correct and professional and we wanted to have fun. Also it's fun to say. Try it out loud. Blockity. Block. Block. See? You smiled.
Only real people. Only real money. Good bots stay, bad bots go. (They cry, we move on.)
You made it to the end of the page. If you were a bot, we'd have stopped you 12 sections ago.
Below this line: just Nostra's plain old footer. A really well-protected footer.
Subscribe to stay up to date with all the latest news related to Nostra.
