Edge Protect

Is your ad spend funding bad bots?

Edge Protect filters AI-powered bad bots in real time, before they ever hit your site. Cleaner traffic, protected ad spend, and only real shoppers in your funnel.

No engineering lift  ·  Live in under a day

~50%
Of web traffic isn't human
30%
Of total traffic is bad bots
0 Impact
On SEO + AEO crawlers
0 Eng
Zero engineering resources to deploy
300+
Brands already protected by Nostra

See how leading brands shut out bad bots and won back clean data, real conversion rates, and protected ad spend with Edge Protect.

The Challenge

Not all traffic is created equal.

As you scale, traffic quality quietly degrades, because bad bots scale faster than humans. Today's AI-powered bad bots behave like real shoppers, making fake traffic nearly impossible to spot.

Random traffic spikes

Sessions explode but orders stay flat. Conversion rates drop and bounce rates stop making sense.

Analytics you can't trust

Bad bots inflate your session counts, polluting dashboards, retargeting audiences, and every test you try to run.

Ad spend down the drain

Paid media chases non-humans. CPCs climb, attribution breaks, and ROAS quietly erodes.

50%
of your traffic isn't human
According to Cloudflare, ~50% of web traffic isn't human. Some you want, some you don't. It's clicking your ads, skewing your data, and quietly diminishing your ROAS.
Source: Cloudflare · Bot vs Human Report
How Nostra Works

Static rules can't keep up. Edge Protect can.

Most bot protection blocks on IP, geography, and known signatures. Modern bad bots walk straight past those assumptions. Edge Protect classifies traffic by what it does, not just where it's from, blocking bad bots while letting verified good bots like Claude and ChatGPT through.

01 · EVALUATE

Read every session

Each visit is scored across multiple live signals: IP reputation and velocity, browser and device behavior, navigation flow, and event sequencing.

02 · CLASSIFY

Spot the automation

No single signal decides the outcome. AI weighs the full pattern to separate real shoppers from bad bots that rotate IPs and execute JavaScript.

03 · FILTER

Block bad, keep real

Bad bots are filtered before they hit your site. Good bots like Claude, ChatGPT, and Googlebot are let through. Real customers never notice.

The Impact

Clean traffic compounds.

Remove the bad bots and everything downstream gets sharper: analytics, retargeting, attribution, and the decisions you make from them.

After Edge Protect, conversion rate climbs as bad bots drop
Conversion Rate Bad Bots

Accurate analytics

No more bad bots inflating your sessions. True conversion rates you can actually act on.

Cleaner retargeting

Only real people make the cut, so your audiences stop wasting budget.

Lower effective CPCs

Spend reaches humans, not crawlers, and smarter attribution follows.

Data you can trust

Reliable A/B tests, cleaner Klaviyo flows, and forecasts that hold up.

 
Edge Protect
Basic bot protection
Detection method
Real-time behavioral AI
Static IP & geo rules
Catches AI-powered bad bots
Lets good bots through (Claude, ChatGPT, Googlebot)
Allow only real shoppers
Often blocks them
Setup
Live in under a day
Engineering required
Results

Nixon cut bad bot traffic ~90% within hours of turning on Edge Protect

After weeks of bad bot surges spiking sessions and collapsing measured CVR, Nixon turned on Edge Protect on May 8. Within hours, bad bots stopped getting through and the real conversion rate snapped back into view.

~90%
Drop in daily bad bot sessions
<24 hrs
From deploy to clean data
~10×
CVR recovery from the low point
"We turned Edge Protect on May 8 and the bot traffic just stopped getting through. Three weeks later, our baseline is still the lowest it's been in two months, and our dashboards finally reflect what's actually happening on the site." Shelly Wilson, Senior Advisor, Nixon
Read the Full Story
Nixon × Nostra Edge Protect case study
Diagnose It

How to spot bot traffic on your Shopify store.

Before you block anything, confirm what you have. These four symptoms are the pattern we see across stores before Edge Protect goes live. If two or more sound familiar, a meaningful share of your traffic is automated.

Spikes from unknown locations

Sessions surge from countries you have never sold to, or direct traffic at 3am, with zero orders attached.

Shopify and GA4 disagree

Shopify reports far more sessions than GA4. Many bots never run GA4's JavaScript, so the gap between the two counts is largely bots.

CVR drops, no site changes

You did not change prices, pages, or offers, but conversion keeps sliding. Bot sessions inflate the denominator while buying nothing.

Ad costs climb, bids unchanged

Clicks and CPCs rise while return on ad spend falls. Click fraud spends your budget, and bot-polluted audiences make retargeting worse.

What to do next: run the five-minute checks in our step-by-step guide, How to Tell If Your Shopify Store Traffic Is Bots or Real Customers. If the checks confirm bots, the fix is architectural: filter sessions at the edge, before they reach your store, rather than reacting with in-store apps and CAPTCHAs after the damage is done. That is what Edge Protect does.

Frequently asked questions

What is Edge Protect? +

Edge Protect is Nostra's real-time bad bot protection and detection solution. It identifies and filters malicious, non-human traffic before it impacts your site, retargeting ads, or analytics.

How does it work? +

Edge Protect uses AI and behavioral signals to decide whether a visitor is a real shopper or a bot in real time. Malicious traffic is filtered automatically, with no manual rules or IP blocking.

Will this block real shoppers? +

No. Unlike basic IP or geo blocking, Edge Protect is built to protect real shoppers while filtering only bad bots and malicious traffic. It even lets good bots like Claude and ChatGPT through.

Do I need engineering support to set it up? +

No. Edge Protect requires no engineering resources. Setup typically takes less than one business day with minimal effort from your team.

How quickly will I see results? +

If you have a bot problem, results are nearly immediate. Most brands see bad bots removed and real sessions restored within hours of going live, often within the first day, as Nixon did. Cleaner analytics, more accurate conversion rates, and better ad performance follow right behind.

Can I try it before committing? +

Yes. A free trial lets you see the impact on your traffic and reporting before you pay.

How does Edge Protect compare to Cloudflare, DataDome, or Blockify? +

Cloudflare and DataDome are strong general-purpose platforms, but they are not purpose-built for Shopify, and app-based blockers like Blockify only act after traffic has already reached your store. Edge Protect filters bad bots at the edge before they hit your site, stays speed-neutral, and deploys without engineering. Read the full comparison of Nostra, Cloudflare, DataDome, and Blockify.

How can I tell if my Shopify store traffic is bots? +

Compare sessions against orders: sessions climbing while orders stay flat is the strongest signal. Also check for near-zero engagement time in GA4, traffic spikes from unusual countries at odd hours, and a wide gap between Shopify and GA4 session counts (many bots never execute JavaScript). Our diagnostic guide walks through the full five-step check.

How do I block scraper bots from my online store? +

Robots.txt and IP blocking only stop polite scrapers. Modern scrapers rotate residential IPs and imitate real browsers, so reliably blocking them requires behavioral classification: analyzing how a session moves through the site and stopping the ones that browse like machines, before they reach your product and collection pages. That is how Edge Protect handles it, with legitimate crawlers like Googlebot allowlisted.

How do I filter bot traffic out of Shopify analytics and reports? +

Shopify already excludes known crawlers from reports, and GA4 segments can clean up historical data, but report filtering is cosmetic: the bots are still hitting your store, clicking ads, and holding inventory. Permanently clean analytics come from blocking bot sessions before they are recorded. Edge Protect filters at the edge, so the sessions never enter your data in the first place.

How do I stop bots from adding products to cart on Shopify? +

Cart-hoarding bots behave like real buyers until the final step, so in-store apps and checkout CAPTCHAs catch them late or not at all, while adding friction for genuine customers. Behavioral classification at the edge blocks machine-like sessions before they can add to cart, keeping inventory available for real shoppers. Shopify's native checkout protections help during big drops; everyday cart-hoarding needs a dedicated layer.

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