CLEAN TRAFFIC

Over 300+ brands have switched

From basic bot blocking to AI-driven protection, cleaning traffic without blocking real customers.
No replatforming.
No engineering lift.
No changes to your existing tools.
14-day free trial.
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The Problem: Not All Traffic Is Created Equal

As e-commerce scales, traffic quality quietly degrades.
Not because of bad marketing, but because bots scale faster than humans.

And now, with the rise of AI-powered bots fueled by tools like ChatGPT, traffic increasingly behaves like real shoppers, making it harder to tell what’s actually real.

What most teams experience:

Sudden traffic spikes with no revenue lift
Conversion rates that “randomly” drop
Paid media and attribution that stop lining up
Bounce rates that don’t make sense
Analytics dashboards that feel unreliable
Most of the time, the culprit isn’t your ads, your site, or your CRO.
It’s bot traffic.
Most bot protection software relies on static rules.
They block traffic based on:
  • IP addresses
  • Geographic location
  • Known signatures
That approach is fast, but flawed.
The rise of AI has turned these assumptions into a serious liability.
With massive AI crawlers and ChatGPT-powered agents now scanning, learning from, and interacting with sites at scale, this traffic will only grow faster, blend in better, and become harder to detect over time.
Why It Breaks At Scale:
  • International shoppers
  • 10% of shoppers are actually real
  • Mobile and carrier traffic
  • VPN users
  • Legitimate partners and tools
Meanwhile, modern bots rotate IPs and locations, execute JavaScript, and pass straight through — blending into real traffic while skewing data and performance.
Introducing The Solution
Every session is evaluated across multiple layers in real time, including:
  • IP reputation and velocity
  • Browser and device behavior
  • Session patterns and navigation flow
  • Event sequencing and interaction consistency
  • Anomalies that indicate automation
No single signal decides the outcome.
Traffic is classified based on what it does, not just where it comes from.

Immediate Results:

Accurate analytics – no more bot-inflated session counts + increased conversion rates

Cleaner retargeting audiences – only real people make the cut

Better campaign performance – track true ROI and optimize with confidence

Maximize Your Marketing Efficiency

Lower CPCs

Smarter attribution

Higher conversions

Data you can trust

No more noise. No more waste. Just clarity, control, and performance.

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Comparison table highlighting Edge Protect's advanced ecommerce security features and benefits against basic bot protection limitations.

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5 stars rating

“We thought our site was the problem. Turns out it was fake traffic all along. Once Nostra cleaned it up, our funnel started working again.”

VP of Growth
Leading DTC Wellness Brand
5 stars rating

“We didn’t realize how much of our traffic was fake until we cleaned it. Once bots were removed, conversion rates, retargeting, and reporting all immediately made more sense.”

Head of E-commerce
Global DTC Brand
5 stars rating

“Bot traffic was quietly inflating our metrics and burning paid media dollars. Blocking it was one of the fastest ROI wins we’ve had—no redesign, no replatforming.”

VP of Growth
Mid-Market E-commerce Brand
5 stars rating

“We used to spend hours investigating random traffic spikes. Turns out it was mostly bots. Now our dashboards are clean, and our team can focus on growth.”

CEO, Founder
Mid-Market Subscription Brand
5 stars rating

“Blocking bots didn’t just improve conversion rate, it improved everything downstream: attribution, retargeting, email performance, and forecasting.”

Head of Performance Marketing
10 Figure DTC Clothing Brand
FAQ

Frequently Asked Questions

What is Edge Protect?

Edge Protect is Nostra’s real-time bot detection and protection solution. It automatically identifies and filters malicious and non-human traffic before it impacts your site, ads, or analytics.

How does Edge Protect work?

Edge Protect uses AI and behavioral signals to determine whether a visitor is a real shopper or a bot in real time. Malicious traffic is filtered automatically, without manual rules or IP blocking.

Do I need engineering support to set it up?

No.
Edge Protect requires no engineering resources. Setup typically takes less than one business day with minimal effort from your team.

Will this block real shoppers?

No.
Unlike basic IP or GEO blocking, Edge Protect is designed to protect real shoppers while filtering only non-human or malicious traffic.

How quickly will I see results?

Most brands see improvements within days, including:

  • Cleaner traffic
  • More accurate conversion rates
  • Improved ad performance
  • More reliable analytics and testing data

Can I try Edge Protect before committing?

Yes.
We offer a free trial so you can see the impact before paying.

Who is Edge Protect best for?

Edge Protect is ideal for:

  • Ecommerce brands
  • Performance marketers
  • Teams running paid ads, CRO tests, or attribution modeling
  • Brands experiencing traffic spikes, bot attacks, or unreliable data

How do I get started?

Getting started is easy:

  • Input your sessions volume
  • Hit get started
  • Complete a quick setup
  • Let Edge Protect run in the background

Stop Paying for Bots. 

Start Growing with Confidence.

Only real people. Only real results. Powered by Nostra.