Edge ID

More Recognition.
Connected Journeys.
First-Party Signals.

Nostra’s Edge ID supports first-party tracking on your domain to help recognize returning visitors and connect customer journeys.

Recognition depends on consent, browser restrictions, cookie settings and your integrations. Measure results against your existing setup before projecting revenue gains.

How we’re Different

Strengthen Your First-Party Tracking

Browser privacy protections can limit how long visitors remain recognizable. Edge ID supports first-party tracking for compatible integrations. Cookie persistence and business results vary by browser, consent and implementation; first-party delivery does not override browser privacy controls.

How we’re different

Feature / Benefit
Edge ID
Traditional Tracking
Cookie Lifespan
Depends on browser and consent settings
Varies by cookie type, browser and configuration
Visitor Recognition
Measure recognition by browser and return interval
Establish a baseline from your existing setup
Email Flow Revenue
Evaluate incremental flow revenue in a controlled test
Use comparable flows and attribution windows

Compare outcomes for returning visitors
Retargeting Efficiency
Test audience quality and incremental conversions
Compare spend and conversions against a baseline
Integrations
Confirm integration compatibility during setup
Depends on the vendor and configuration
Browser Privacy
Subject to browser protections and user choices
Subject to browser protections and user choices

Connect Returning Visits to Customer Journeys

When identifiers expire or users clear site data, journeys can become harder to connect. Assess recognition alongside consent, attribution accuracy and measured business outcomes.

Smarter Retargeting

Deeper personalization

Attribution Analysis

Advanced Technology

How does Nostra’s Edge ID work?

First-Party Proxy

Edge ID uses first-party delivery to support tracking on your domain. Actual identifier persistence depends on browser protections, consent, configuration and user actions.

Real-Time Decisioning

Edge ID helps connect returning visits when an eligible identifier is available. Validate recognition, event accuracy and site performance in your implementation.

How it works