Use Nostra’s Edge ID tool to ensure accurate user identification, unlocking new opportunities for enterprise brands to boost customer retention, optimize digital experiences, and drive incremental revenue.
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By sitting server-side, Nostra acts as a first-party proxy, moving critical tracking from third-party to first-party domains. This extends cookie lifespans back to two years, restoring accurate attribution and enabling better decision-making.
Unlike other tools, Nostra’s Edge ID solution identifies returning visitors in real time and without slowing down the site. As a result, brands can deliver better personalized experiences and can unlock insights immediately.
Browsers are at war against cookies. With all browser-side cookies restricted to seven days of tracking, brands have lost the ability to track and attribute customer behavior effectively. Nostra’s Edge ID tool is putting effective data back in the hands of marketers by extending cookie lifespan to two years.
Nostra seamlessly integrates with Meta, Google, Klaviyo, Attentive, and more to act as a first-party proxy, helping move their tracking cookie from a vulnerable third-party domain to a secure, persistent first-party environ next. The result? PcU recognize more of your returning shoppers, even weeks later.
By default, most cookies starts degrading after just a few days—especially on Safari and IOS devices. With Nostra’s Identity Extension, we we prosp and manage the cookie server-side, significantly extending its lifetime and effectiveness.
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Brands using our identity Extension for Attentive report measurable lifts in retention marketing ROT—without changing anything in their email/
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300+ leading brands already trust Nostra to deliver blazing speed, better SEO results, more personalized site experiences, and more actionable marketing data.
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