How Baltic Born Ended a 300K+ Daily Bot Attack With Nostra Edge Protect

Baltic Born is a fast-growing women's fashion brand. Predictable traffic patterns, healthy conversion behavior, a mobile-first customer base that shops often and returns often. In a normal week, bots sit as ambient background noise, a low single-digit share of human volume.

In mid-April, that changed dramatically. Across a five-day stretch, bot sessions climbed vertical. On the peak day, more than 300,000 bot sessions hit the storefront in a single 24-hour window. Multiple consecutive days sustained hundreds of thousands of bot sessions each. The shape wasn't subtle. It was a coordinated, high-volume scraping surge running against Baltic Born's URLs from every direction at once.

The customer experience wasn't broken. Real shoppers were still shopping, real orders were still flowing through. The damage sat in the data layer. Every session counter, every conversion rate dashboard, every retargeting audience, every geographic report was drowning in traffic that would never spend a dollar. Marketing budgets were being seeded off fake sessions. Merchandising decisions were running against a corrupted denominator. Every business signal the team relied on was quietly distorted, and the distortion was compounding day over day.

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Baltic Born deployed Nostra Edge Protect on April 24. The change in the data is impossible to miss. Peak days that had been crossing 300,000 bot sessions dropped to normal baseline, in the range of single-digit thousands, within 24 hours. The scrapers didn't stop trying. Their infrastructure kept pointing at Baltic Born's URLs. They just stopped getting through.

Edge Protect operates at the edge of the network, before requests can reach the storefront, fire a session event, or enter the analytics stream. The 300K+ daily bot volume was filtered before it hit Baltic Born's Shopify Plus origin, before it consumed bandwidth, before it polluted anything downstream. Within a week, bot volume had settled at the lowest baseline Baltic Born had seen in months. Same session data quality that most ecommerce brands never experience at any scale.

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The story didn't end at deployment. Bot operators rarely retreat cleanly. They probe, they cycle through infrastructure, they try new referrers and new attack paths. Edge Protect adapts alongside. In the 80+ days since deployment, Baltic Born's bot volume has held at baseline. No sustained new attack has broken through. No dashboard pollution has returned. Real shoppers still land on a clean storefront, and the team still runs on real data.

The point of Edge Protect isn't to eliminate every bot request. It's to remove the ones that hurt the business and let the ones that help it through. The residual bot traffic Baltic Born sees today is mostly Googlebot, Bingbot, ChatGPT, Claude, SEMrush, Ahrefs, and the other crawlers that keep the site indexed, ranked, cited in AI answers, and surfaced in third-party tools. Killing those would mean killing discoverability. Edge Protect is built to be surgical by design.

One commercial detail worth flagging, because it's unusual in this category. Baltic Born brought Edge Protect on with no financial risk. Nostra doesn't get paid unless we're protecting real revenue. The 99% reduction, the 80+ days of clean baseline, and the restored data integrity all sit on top of a pricing model that only invoices when the math works. There is no version of this case study where Nostra wins and Baltic Born doesn't.

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