Meet the team

We are fortunate to be backed by the best institutions from around the world and individuals with deep expertise across our focus areas. Thank you for being a part of this story.

Executives

Arthur Root

Chief Executive Officer

Eli Adler

Chief Operating Officer

Joseph Higgins

Chief Technology Officer

Daren Limas

VP of Business Development

Vanessa Cravens

VP of Customer Success

Harry Abram

Head of Operations

Board Members

Kristian Andersen

Co-Founder & Partner at High Alpha

Lili Lynton

Co-Founder of E*TRADE, Part-Owner of Restaurants of Daniel Boulud

Curt Viebranz

Vice Chairman of Ole Communications and Former CEO of Tacoda, President of AOL Platform A, President of HBO International, CEO of Mount Vernon, President of Time, inc.

Ben Dahl

General Partner at Signal Peak Ventures, Co-Founder of Unspam Technologies

Arthur Root

Founder and CEO of Nostra

Industry Experts

Daniel Broukhim

Co-Founder and Co-CEO of FabFitFun

Brian Sugar

Founder of Sugar Capital

Jeffrey Raider

Co-Founder and Co-CEO of Harry's

Matthew Prince

Co-Founder and CEO of Cloudflare

Neil Blumenthal

Co-Founder and Co-CEO of Warby Parker

Joseph Zwillinger

Co-Founder and Co-CEO of Allbirds

Investors

We are backed by top institutions and individuals who have started companies like FabFitFun, Warby Parker, Harry's, Allbirds, Thras.io and many other highly successful businesses.

High Alpha

High Alpha creates and funds B2B SaaS companies.

Sugar Capital

Investing in early stage companies across the commerce ecosystem.

Crosscut

Partnering with early-stage founders to build extraordinary high-growth tech companies from Seed to Series A

Good Friends

Early-stage venture capital firm started in 2019 by the founders of Warby Parker, Harry's and Allbirds.

Signal Peak Ventures

Salt Lake City based venture capital firm investing in early-stage technology companies across the United States

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