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Bots account for up to 31% of all web traffic, and most ecommerce brands have no idea they’re paying for fake sessions. Nostra’s Edge Protect identifies and blocks malicious traffic in real time, so your analytics, ad spend, and conversion data reflect real shoppers.
Bots don’t buy products, but they inflate your metrics, waste your ad budget, and distort every decision you make. Here’s what’s happening behind the scenes.
Bot sessions artificially boost traffic numbers while tanking your conversion rate. You think performance is declining when the real problem is fake visitors polluting your data.
Retargeting audiences built on bot-polluted data means you’re spending real dollars chasing visitors who were never human. CPCs climb while true ROAS stays hidden.
Fake sessions fragment your attribution models, making it impossible to know which channels actually drive revenue. Every optimization decision starts from flawed data.
Edge Protect uses behavioral AI to evaluate what traffic does, not just where it comes from.
Every session is scored across IP reputation, browser behavior, device fingerprinting, navigation patterns, and event sequencing in real time.
AI models distinguish between malicious bots, benign crawlers, and real humans. Legitimate shoppers on VPNs, mobile carriers, and international networks pass through seamlessly.
Malicious traffic is filtered at the edge before it ever touches your site, analytics, or ad pixels. No engineering work required, and results are visible within days.
Removing bot traffic doesn’t just fix one metric. It improves everything downstream.
Your real conversion rate is higher than you think. Remove fake sessions and watch your CVR jump overnight, with zero changes to your site.
Ad audiences built on real human behavior perform dramatically better. Stop wasting impressions on bots and start reaching actual shoppers.
With bot noise removed, your attribution models finally tell the truth. Know which channels, campaigns, and creatives are actually driving revenue.
Clean data leads to smarter bidding, tighter audiences, and better allocation. Brands consistently see ad efficiency improve once bots are filtered.
See how ecommerce brands uncovered hidden bot traffic and unlocked measurable gains across their entire funnel.
Linjer, a luxury DTC jewelry brand founded in 2014, had no idea bot traffic was hiding inside their analytics. After enabling Edge Protect, they immediately discovered that 3.62% of all site sessions were malicious bots, quietly inflating their metrics and diluting their ad performance.
“We didn’t realize how much bot traffic we had until we turned Edge Protect on. Seeing 4% of traffic blocked made it clear how much noise was hiding in our analytics.”
Start your 14-day free trial and discover how much of your traffic is actually human. No replatforming, no engineering lift, and results within days.
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