Nostra x Profound Integration Live
Nostra for AI-Powered Shopify Brands

AI Is Sending You Customers.
Are You Even Watching?

ChatGPT, Perplexity, and other LLMs are already recommending your products but standard analytics can't see any of it. Nostra sits at the edge of your Shopify store and captures AI crawler activity in real time, so you finally know what's driving your AI-attributed revenue.

Real-time
AI crawler detection at the server level ChatGPT, Perplexity, and more
6 in 10
Shoppers used an AI answer engine in a recent purchase journey*
98 sec
To go live no dev work, no new architecture required
Full PDP
Visibility into which pages AI platforms reference when answering shoppers
300+
Shopify brands already on Nostra's edge any of them can activate Agent Analytics today

* Source: Profound AI Shopping Study, 2026

The Challenge

Your Analytics Are Blind to the Channel That's Growing Fastest

AI tools are becoming primary entry points for product discovery but your dashboard doesn't know they exist. Three converging problems are leaving Shopify brands in the dark.

🙈

AI Crawlers Are Invisible to JS Analytics

ChatGPT, Perplexity, and LLM-powered agents never trigger JavaScript events. They access your store at the server level, which means Google Analytics, Klaviyo, and every pixel you've installed miss them entirely.

🔒

Shopify Locks You Out of Server Logs

Shopify doesn't expose its underlying Cloudflare infrastructure to merchants. There's no native way to set up the log push jobs needed to track AI agent traffic until now.

📉

You're Optimizing a Channel You Can't Measure

Without knowing which pages AI tools reference, which crawlers are visiting, or how that activity converts, you can't act. You're either ignoring the channel or guessing neither is a strategy.

How It Works

What This Unlocks in Profound

Nostra pipes server-level AI crawler data directly into Profound's Agent Analytics platform. Here's what you get.

👁️

AI Crawler Visibility

Track when, how often, and which AI bots access your content in real time. See ChatGPT, Perplexity, Claude, Gemini, and more.

📄

Content & PDP Performance

Identify which product pages, blog posts, and guides are most frequently referenced in AI-generated responses.

🔗

AI-to-Human Attribution

Connect AI crawler activity to downstream human traffic. Measure how many visitors convert from AI-driven search.

🔧

Technical Optimization

Ensure your storefront is fully accessible and indexable by AI crawlers. Get actionable recommendations from Profound's AEO platform.

Integration Architecture

How the Data Flows

Nostra sits between AI crawlers and your Shopify origin, capturing every request at the edge before it reaches your storefront.

🤖
AI Crawler
ChatGPT, Perplexity,
Claude, Gemini, etc.
HTTPS REQUEST
Nostra Edge Proxy
Detects & classifies
bot user-agents
LOG PUSH
📊
Profound
Agent Analytics
ingestion endpoint
ORIGIN FETCH
🛍️
Shopify
Origin storefront
(unchanged)
Results

Case Study: Omnilux

How a category-leading brand went from zero visibility into AI-driven discovery to a measurable, growing revenue channel.

Omnilux

How Omnilux Tripled AI-Attributed Revenue

Omnilux is a world leader in medical-grade LED light therapy, with technology validated across more than 40 peer-reviewed studies. As consumers increasingly turned to AI tools to ask questions like "What's the best LED therapy mask?", Omnilux was showing up in the answers — but had no way to see it happening.

Standard analytics couldn't detect AI crawlers, identify which pages were being referenced, or connect that activity to downstream revenue. Partnering with Nostra and Profound, Omnilux became the first Shopify brand to solve this — gaining real-time visibility into a new acquisition channel that was already growing month over month.

3x
AI-attributed revenue growth
3%
Of total revenue now from AI-driven discovery
New
Acquisition channel identified and made measurable for the first time
"We've noticed a huge uptick in LLM-related traffic. It grows month over month and has taken up about 3% of our total revenue now. Being able to understand why and any gaps in our coverage is incredibly valuable." Caleb Orion, Director of Digital Acquisition & Ecommerce, Omnilux
Read the Full Story
Omnilux case study
Headquarters Napa, California
Established 2003
Platform Shopify
Stack Nostra + Profound

Stop Guessing What AI Is Saying
About Your Brand.

Setup takes under two minutes. The insights start immediately.