Meta

Improve Meta Ad Performance Through Improved Server-Side Tracking

Nostra’s Edge ID helps you identify your returning traffic by moving Meta’s cookie server-side, restoring tracking to pre-iOS 14 levels and driving efficiency and scale out of Meta.

Benefits

Identify More Returning Users

Nostra seamlessly integrates with Meta to act as a first-party proxy, moving their cookies to a secure, persistent. first-party environment. The result? Rather than losing tracking after seven days, you’ll now recognize 90%+ of your returning shoppers, months and even years later.

Drive Efficiency and Scale

Better tracking means lower CPMs, more targeted ad delivery, and higher ROAS. You won’t deliver prospecting ads to returning users again.
Nostra <> Meta Cookie length before/after Nostra was enabled

How we’re different

Nostra (Proxy)
Elevar (GTM)
Blotout (Edge)
Retention.com

Ability to Promote Cookies to be resistant to iOS

Nosta
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Elevar (GTM)
No
Blotout (Edge)
No
Retention.com
No

Bypasses Ad Blockers

Nosta
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Elevar (GTM)
No
Blotout (Edge)
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Retention.com
check

Send data via APIs (CAPI)

Nosta
No
Elevar (GTM)
check
Blotout (Edge)
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Retention.com
No

Purchase 3rd party data

Nosta
No
Elevar (GTM)
No
Blotout (Edge)
No
Retention.com
check

Ability to show pre conversion data

Nosta
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Elevar (GTM)
No
Blotout (Edge)
No
Retention.com
check

Ability to run in Real Time

Nosta
check
Elevar (GTM)
No
Blotout (Edge)
No
Retention.com
No

True First-Party Tracking via Root Domain: By operating as a proxy, Nostra ensures all data is collected and sent from the merchant's domain, enhancing data integrity and compliance.

Enhanced Data Accuracy: Avoids the pitfalls of client-side tracking, such as ad blockers and browser restrictions, ensuring more reliable data collection.

Compliance Focused:  Prioritizes user privacy and data protection, aligning with global data privacy regulations

How it works

Learn how Nostra will turn visitors into customers

300+ leading brands already trust Nostra to deliver blazing speed, better SEO results, more personalized site experiences, and more actionable marketing data.