How Omnilux Tripled AI-Attributed Revenue

As consumers increasingly ask AI tools questions like “What’s the best LED therapy mask?”, brand discovery is moving beyond traditional search and into AI-generated answers.

The challenge for brands: AI platforms don’t show up in standard analytics. There’s no visibility into when AI crawlers access your site, what content they use, or how that activity influences real customers.

That’s the gap Omnilux set out to solve.

Omnilux is a category leader in medical-grade LED light therapy, but a growing share of discovery was happening inside AI assistants rather than search engines.

Traditional analytics couldn’t:

• Detect AI crawler traffic
• Identify which pages AI tools referenced
• Measure AI’s influence on downstream traffic or conversions

Omnilux needed a way to see AI discovery as it actually happens.

Nostra: Detecting AI at the Edge

Nostra identifies which crawlers are accessing Omnilux’s site, including AI and ad agents such as ChatGPT, Perplexity, and other LLM-powered systems that never appear in JavaScript-based analytics.

When an AI agent requests Omnilux content to help answer a user question, Nostra detects that activity at the server level in real time, capturing which agent made the request, what content was accessed, and when it occurred. This gives Omnilux direct visibility into AI-driven brand discovery that would otherwise go completely unseen.

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Profound: Turning Signals Into Insight

Profound’s Agent Analytics transforms that crawler data into actionable visibility, allowing Omnilux to:

• Identify how often AI systems reference your content in generated answers.
• Ensure your site’s technical structure is accessible and indexable by AI crawlers.
• Track when, how often, and which AI bots access your content.
• Connect AI visibility to real human traffic

With Nostra and Profound working together, Omnilux gained a clear view into a new acquisition channel: AI-driven discovery.

Results include:

• Visibility into how AI platforms crawl and interpret content
• Insight into which pages influence AI answers
• Measure how many human visitors convert from AI-driven search.
• Earlier measurement of AI impact before revenue appears

AI answers are quickly becoming a primary entry point for consumers. Brands relying only on traditional analytics are missing early-stage discovery and losing control over how their brand appears in AI responses.

Together, Nostra and Profound give brands the ability to measure, understand, and optimize for AI search, turning AI from a black box into a growth channel.

AI is already influencing your customers.
Nostra and Profound make it measurable.