Building a Faster Path to Better Health

Create is a fast-growing supplement brand focused on making creatine accessible, clean, and effective for everyone — not just athletes. With a sleek DTC model, science-backed formulas, and growing demand from performance-focused consumers, Create’s website is a key touchpoint for education, trust, and conversion.

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As traffic scaled, Create needed to ensure its landing pages, product education, and checkout experiences kept pace - especially on mobile. Early load delays were subtle but critical; even a one-second delay could risk bouncing a curious customer before they saw the science behind the product.

Complicating things further, Create’s site isn’t static - it features animated elements and dynamic cart personalization to recommend add-ons and boost AOV. While great for customer experience, these features can be heavy on load time if not handled correctly.

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To keep growth smooth and site performance high, Create tapped into edge-speed infrastructure - improving performance without changing content or redesigning their Shopify storefront. With a simple integration, the results were clear:

• TTFB (Time to First Byte): 21% faster‍
• FCP (First Contentful Paint): 20% faster‍
• TTFB (Page Cache): 17% faster
  

Even with animations and real-time cart recommendations, the site now loads faster - helping customers reach personalized offers sooner and improving both speed and conversion opportunity.

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In a market where credibility and speed drive trust, Create didn’t need to choose between performance and polish. The faster experience translated into higher engagement, lower drop-off, and a smoother buying journey for customers landing from ads, influencers, and organic traffic.

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