case study

Building a Faster Path to Better Health

Create boosted site speed by over 20% without sacrificing animations or personalization—unlocking faster load times, higher conversions, and a smoother path to better health.

TTFB

21% Faster

FCP

20% Faster

Page Cache

17% Faster

Established

2022

Mission

The first modern creatine brand. Reversing the creatine stigma. Launching the world's first creatine monohydrate gummy.

Headquarters

New York City, NY

"Nostra is a key unlock in our marketing funnel - it gives us the ability to test new tools and partners that may not be well-optimized themselves, to leverage high-resolution assets that best highlight the core aspects of our product, and to educate and engage customers in real time. It's both a ceiling and a floor raiser"

Margaret Fortner

Sr. VP of Marketing at Create Wellness

Create: Building a Faster Path to Better Health

Create is a fast-growing supplement brand focused on making creatine accessible, clean, and effective for everyone — not just athletes. With a sleek DTC model, science-backed formulas, and growing demand from performance-focused consumers, Create’s website is a key touchpoint for education, trust, and conversion.

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The Challenge

As traffic scaled, Create needed to ensure its landing pages, product education, and checkout experiences kept pace - especially on mobile. Early load delays were subtle but critical; even a one-second delay could risk bouncing a curious customer before they saw the science behind the product.

Complicating things further, Create’s site isn’t static - it features animated elements and dynamic cart personalization to recommend add-ons and boost AOV. While great for customer experience, these features can be heavy on load time if not handled correctly.

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The Acceleration Layer Behind the Experience

To keep growth smooth and site performance high, Create tapped into edge-speed infrastructure - improving performance without changing content or redesigning their Shopify storefront. With a simple integration, the results were clear:

TTFB (Time to First Byte): 21% faster‍
FCP (First Contentful Paint): 20% faster‍
TTFB (Page Cache): 17% faster

Even with animations and real-time cart recommendations, the site now loads faster - helping customers reach personalized offers sooner and improving both speed and conversion opportunity.

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What It Means for Conversion

In a market where credibility and speed drive trust, Create didn’t need to choose between performance and polish. The faster experience translated into higher engagement, lower drop-off, and a smoother buying journey for customers landing from ads, influencers, and organic traffic.

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THE IMPACT

Faster First Impression

Customers see content almost instantly — building trust before they even scroll, especially on mobile where every millisecond counts.

Smoother Product Discovery

Dynamic cart personalization and animated elements load without lag, letting add-on recommendations appear right when they matter most.

Lower Drop-Off From Ads

Visitors from paid, influencer, and organic channels land on a lightning-fast page — reducing bounce before the science-backed story even begins.

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Speed Without Sacrifice

Create kept its rich animations and real-time cart recommendations intact while making the entire experience measurably faster.

Turn Visitors Into Customers

300+ enterprise and high-growth brands rely on Nostra to deliver instant site speed, stronger SEO performance, deeper personalization, and clean, actionable marketing data.

Book Demo

Trusted by 300+ brands

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