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How MìLà gained a 4.65% revenue per user boost with Nostra

Learn how MìLà, the modern Chinese brand bringing chef-crafted dishes into consumers' homes, uses Nostra’s Edge Delivery Engine™ to dramatically cut their page load times and ultimately boost revenue per user.

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Bellevue, Washington

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"As a brand scales and adds more code to its Shopify store theme, it bogs the site down. In response, we used Nostra's Edge Delivery Engine™ as a powerful tool to ensure our load times stay low and our site speed stays competitive."

Brian Lok
Digital Storefront Lead at MìLà


Initially launched in 2018 as a restaurant in Bellevue, Washington, MìLà is a modern Chinese food brand that brings chef-crafted soup dumplings, noodles, and more right to your door. Their flagship steamed soup dumplings are made with high-quality, locally sourced ingredients and are ready to eat in just minutes at home. 

The Challenge

Reliable site speed is key to CRO and keeping your brand competitive

The food-and-beverage space is exceptionally competitive — and even more so in the DTC space. So, the team at MìLà understood that conversion rate optimization was critical to ensure their successful growth trajectory. 

MìLà’s Shopify storefront has been intricately designed and developed. With this, their engineers are extra cautious to review all proposed code to avoid breaking the site, which unfortunately happened when working with external agencies in the past. 

Looking ahead, the MìLà team needed a reliable and technically sophisticated partner who could promise zero risk of breakage. When they received several glowing referrals for Nostra’s site speed solution, they decided to test drive our Edge Delivery Engine™

The Solution

Nostra's Edge Delivery Engine™ fortifies MìLà's site speed as they scale

Brian ”Blok” Lok, Digital Storefront Lead at MìLà, emphasizes that Nostra's technical expertise showed from day one. His team loves working with our developers, who are always willing to jump on late-night calls across time zones to discuss Nostra code updates & site speed optimization. That white-glove support enabled a seamless implementation of Nostra’s Edge Delivery Engine™ to MìLà’s website. 

As MìLà scales impressively, they're introducing new sections and dynamic site experiences to advertise and explain new products & company announcements. This naturally adds more code to their Shopify store theme, which would normally bog down its performance. Fortunately, Nostra is the powerful tool they needed to ensure site speed and load times remain steady and that MìLà remains set to outpace their competitors. 

"Site speed is so critical to conversion rates. As we continue to scale, our website grows with us. Nostra is the partner who helps that growth mean something positive all around." 

The Results

MìLà boosts their site speed and, as result, their revenue per user

Since MìLà onboarded with Nostra, we’ve driven impressive wins for the F&B brand. Here is a snapshot of the results so far: 

  • 10–25% improvement in total page load times across the site
  • 4.65% increase in revenue per user
  • Time to First Byte decrease from 339 to 89 milliseconds

Looking ahead, Blok recommends every company consider the importance of speed in their code architecture and site structure from the get-go. Hiring great developers and avoiding technical debt will go a long way when scaling your business, site speed performance, and (ultimately) online sales. 

"Nostra has been a huge help in the grand scheme of things — in improving site speed, load times, and, ultimately, conversions. We’ve really enjoyed working with their team across the board." 

No matter what your brand's selling, site speed is always critical for growth and your bottom line. Book a demo with us today to see how Nostra can elevate your website's performance, revenue, traffic, and conversions!

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