case study

The Lively Collagen Brand That Boosted Conversion 15.5% with Speed

Obvi boosted conversions by 15.5% and cut TTFB by 27%—all without touching their vibrant, content-rich site. See how faster performance unlocked smoother checkouts and stronger revenue.
Conversion Rate
+15.5%
TTFB Improvement
27% Faster
TTFB Improvement
27% Faster
Established
2019
Mission
To provide the most obvious choice in products - transparent, effective supplements that deliver real results without sacrificing taste
Headquarters
Kearny, NJ
We’ve always known speed matters, but the 15.5% lift made it real. Nostra let us scale traffic, keep our brand experience sharp, and still convert. No tradeoffs - just faster, better results.
Ashvin Melwani
Co-Founder & CMO
01

About Obvi

Founded in 2019, Obvi is a vibrant wellness brand known for its collagen-infused supplements—like protein powders, fat burners, and wellness capsules—formulated for beauty, joint health, weight support, and overall vitality. Packaged in playful, flavor-forward formats, Obvi is strategically positioned to appeal to health-conscious, performance-focused consumers .

‍

02

The Challenge

Obvi’s site was built to stand out—bold visuals, rich design, and dynamic elements like personalized carts and product recs. But as traffic scaled, especially on mobile, performance started to slip. Load delays on PDPs and checkout created quiet friction, leading to bounces before customers saw the value. The team needed speed—but without sacrificing their high-impact brand experience.

‍

03

Solution

Obvi integrated Nostra’s speed optimization at the infrastructure level, rolling it out with a 5% hold‑out control group. No redesign or content cutbacks—just infrastructure upgrades.

‍

04

The Results

  • 15.5% Conversion Rate Increase vs hold-out group 
  • 27% Faster TTFB, delivering quicker server responses 
  • Improved mobile performance across the full funnel, without sacrificing UX or media quality

‍

‍

05

Why It Matters

‍For a brand built on colorful imagery, on-page engagement, and vibrant storytelling, site speed isn’t secondary—it’s a direct lever on revenue. For Obvi, faster equals more conversions and a smoother brand experience.

‍

THE IMPACT

15.5% Conversion Rate Lift

A/B tested against a 5% hold-out group, the faster experience turned significantly more browsers into buyers — proving speed pays.

Faster Mobile Funnel

Improved performance across every step of the mobile journey — from PDP to checkout — without cutting media quality or design flair.

Zero Design Compromises

Bold visuals, personalized carts, and dynamic product recs stayed fully intact. Only the infrastructure changed — the brand experience didn't.

Speed as a Revenue Lever

For a brand built on colorful imagery and vibrant storytelling, shaving load time directly lifted engagement, trust, and sales.

Turn Visitors Into Customers

300+ enterprise and high-growth brands rely on Nostra to deliver instant site speed, stronger SEO performance, deeper personalization, and clean, actionable marketing data.

Trusted by 300+ brands

Explore more stories

Elevate Site Performance Without Compromising Visual Storytelling

Premium jewelry brand Clocks and Colours is known for its rich, cinematic storytelling — but that immersive experience came at a cost: slow load times and SEO performance issues.

Fire Department Coffee Supercharges Ecommerce Performance Through Strategic Partnership with Levitate Foundry and Nostra AI

Discover how Fire Department Coffee partnered with Nostra AI to reduce page load times by 20% and increase conversions by 97%. Learn how our ecommerce optimization solution helped this national coffee retailer deliver lightning-fast experiences across 10,000+ locations.

How Birdies Increased Revenue Per User by 4% with Nostra

Learn how Birdies, the modern footwear brand renowned for its stylish yet comfortable, highly versatile women's shoes, uses Nostra’s Edge Delivery Engine™ to dramatically cut their page load times and ultimately boost revenue per user.

How should I interpret this customer story?

This page describes one customer's reported experience. Review the business context, the measured outcome and the period covered before comparing it with another store.

Will another store achieve the same result?

Results depend on the store, traffic and implementation. Use the story to prepare questions, then measure your own outcome.