The Lively Collagen Brand That Boosted Conversion 15.5% with Speed

Founded in 2019, Obvi is a vibrant wellness brand known for its collagen-infused supplements—like protein powders, fat burners, and wellness capsules—formulated for beauty, joint health, weight support, and overall vitality. Packaged in playful, flavor-forward formats, Obvi is strategically positioned to appeal to health-conscious, performance-focused consumers .

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Obvi’s site was built to stand out—bold visuals, rich design, and dynamic elements like personalized carts and product recs. But as traffic scaled, especially on mobile, performance started to slip. Load delays on PDPs and checkout created quiet friction, leading to bounces before customers saw the value. The team needed speed—but without sacrificing their high-impact brand experience.

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Obvi integrated Nostra’s speed optimization at the infrastructure level, rolling it out with a 5% hold‑out control group. No redesign or content cutbacks—just infrastructure upgrades.

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• 15.5% Conversion Rate Increase vs hold-out group 
• 27% Faster TTFB, delivering quicker server responses 
• Improved mobile performance across the full funnel, without sacrificing UX or media quality

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‍For a brand built on colorful imagery, on-page engagement, and vibrant storytelling, site speed isn’t secondary—it’s a direct lever on revenue. For Obvi, faster equals more conversions and a smoother brand experience.

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