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Nostra implemented a high-speed experience for a segmented A/B test, optimizing core web vitals and cutting performance bottlenecks across key pages.
Key performance wins:
These improvements made pages render significantly faster, allowing customers to start engaging with content almost immediately.
Faster browsing led to deeper product discovery and larger baskets, directly lifting the average order value.
Customers browsed more products per visit, spending more time exploring Fair Harbor's sustainable collections.
Personalized upsells and cross-sells loaded instantly, on-site and in-cart, maximizing every customer interaction.
Reduced load times enabled customers to compare products faster, leading to more confident purchasing decisions.
300+ enterprise and high-growth brands rely on Nostra to deliver instant site speed, stronger SEO performance, deeper personalization, and clean, actionable marketing data.
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A live A/B test, run on real traffic, before signing a renewal. TTFB down 25.8%, CVR up 7.49%, Z-score +5.73. The renewal signed itself.
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Across 317k sessions, Nostra cut Time to First Byte by more than 55% on Carve Designs' top 10 most-trafficked URLs, from the homepage to sale landing pages to new arrivals. Mobile conversion lifted 6.03%, revenue per visitor lifted 5.76%, and the math compounded into a 12.8X return.
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After repeated bot surges through April and early May, Nixon brought Edge Protect online on May 8. Within hours, daily bot sessions dropped by roughly 90%. The new baseline has held for the rest of the month and counting.
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