Winning BFCM 2024 With Speed, Conversion, and Confidence Going Into 2025

For brands selling higher-value products, trust is built in milliseconds. When shoppers are investing in luxury or large-ticket furniture, every delay or friction point erodes confidence — leading to hesitation, second-guessing, or abandonment.

With high traffic surges during BFCM and a visually rich ecommerce experience, Denver Modern’s site needed to perform flawlessly. Slow load times, especially on first-time sessions, risked losing high-intent shoppers during their most competitive weekend of the year.

As a design-forward brand known for craftsmanship and quality, Denver Modern understood that performance isn’t just technical — it’s emotional. A fast, seamless experience signals reliability and reinforces the premium perception customers expect from high-AOV products.

Nostra implemented its Edge Delivery Engine, optimizing Denver Modern’s site at the server level to accelerate page loads and improve real-user performance metrics.

To measure true incrementality, Nostra always maintains a 5% holdout group — a segment of visitors who remain on the unoptimized version of the site. This ensures every uplift in CVR and performance can be attributed directly to Nostra’s technology, with no inflated or biased reporting.

This transparent, data-driven approach gave Denver Modern’s team confidence to quantify how faster performance directly impacts conversion — particularly among high-consideration shoppers comparing multiple options.

Performance Impact (BFCM 2024):

• TTFB (Time to First Byte): ↓ 48% faster‍
• LCP (Largest Contentful Paint): ↓ 21% faster‍
• FCP (First Contentful Paint): ↓ 35% faster
  

Conversion Impact:

• +8.46% CVR lift vs. the 5% holdout group

Denver Modern ended BFCM 2024 with stronger performance benchmarks and renewed confidence heading into 2025. The partnership proved that even marginal speed improvements compound into significant conversion gains — especially for premium brands where trust and performance go hand in hand.