Google Analytics

See The Whole Customer Journey in Google Analytics

Nostra’s Edge ID helps you properly track your visitors in Google Analytics by moving GA’s cookie server-side, allowing you to holistically understand how visitors interact with your site over time.

Benefits

Identify More Returning Users

Nostra seamlessly integrates with Google Analytics to act as a first-party proxy, moving their cookies to a secure, persistent. first-party environment. The result? Rather than losing tracking after seven days, you’ll now recognize 90%+ of your returning shoppers, months and even years later.

Drive Efficiency and Scale

Better tracking means that you have a fundamentally better understanding of who visits your site and how they interact – and more knowledge means you’ll make better decisions.

How it works

How we’re different

Nostra (Proxy)
Elevar (GTM)
Blotout (Edge)
Retention.com

Ability to Promote Cookies to be resistant to iOS

Nosta
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Elevar (GTM)
No
Blotout (Edge)
No
Retention.com
No

Bypasses Ad Blockers

Nosta
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Elevar (GTM)
No
Blotout (Edge)
check
Retention.com
check

Send data via APIs (CAPI)

Nosta
No
Elevar (GTM)
check
Blotout (Edge)
check
Retention.com
No

Purchase 3rd party data

Nosta
No
Elevar (GTM)
No
Blotout (Edge)
No
Retention.com
check

Ability to show pre conversion data

Nosta
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Elevar (GTM)
No
Blotout (Edge)
No
Retention.com
check

Ability to run in Real Time

Nosta
check
Elevar (GTM)
No
Blotout (Edge)
No
Retention.com
No

True First-Party Tracking via Root Domain: By operating as a proxy, Nostra ensures all data is collected and sent from the merchant's domain, enhancing data integrity and compliance.

Enhanced Data Accuracy: Avoids the pitfalls of client-side tracking, such as ad blockers and browser restrictions, ensuring more reliable data collection.

Compliance Focused:  Prioritizes user privacy and data protection, aligning with global data privacy regulations

Learn how Nostra will turn visitors into customers

300+ leading brands already trust Nostra to deliver blazing speed, better SEO results, more personalized site experiences, and more actionable marketing data.