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The Challenge
Terra Kaffe’s premium espresso machines aren’t an impulse buy. Customers often take days—or even weeks—to convert. But Meta’s default attribution settings weren’t built for that kind of purchase journey.
Before implementation:
- 25%+ of cookies dropped off after 7 days
- Over 50% of cookies expired after 14 days
- This meant Meta was losing visibility on more than half of high-intent site visitors.
The result? Retargeting pools were underpowered, and Meta under-attributed the campaigns that were actually working.
The Solution
We partnered with Terra Kaffe to implement extended cookie tracking through Nostra. By syncing Meta’s pixel with a first-party, persistent tracking layer, we ensured more data stayed live—long after Meta’s defaults expired.
Key Actions:
- Extended cookie duration beyond 60+ days
- Captured more pageview and session data via Meta’s pixel
- Fed Meta stronger signals to optimize and expand lookalike audiences
The Results
📈 +34% Increase in Active Pageview Events on Meta
Since going live, Terra Kaffe has seen a 34% increase in tracked pageview events—dramatically improving signal quality and optimization potential.
💰 +$100/Day in Added Remarketing Spend
With confidence in audience persistence, Terra Kaffe increased daily remarketing budget by $100 without sacrificing efficiency or ROAS.
🧠 More Time to Convert
Thanks to persistent cookies, Meta can now track users well beyond the typical 7-14 day window—helping Terra Kaffe stay top-of-mind during a longer decision cycle.
Why It Matters
In high-consideration verticals, most conversions happen after standard attribution windows expire. With Nostra, Terra Kaffe turned that drop-off into opportunity—fueling growth through better retargeting, better signals, and better ROI.
Curious What You’re Missing?
We’re helping brands like Terra Kaffe extend cookie lifespans and unlock full-funnel performance. 👉 Book a free audit and let’s uncover the conversions you’re not seeing.
