Improve Intelligems’ A/B Test Accuracy + Site Personalization
Nostra’s Edge ID improves Intelligems’ visitor identification by moving their cookie server-side, allowing you to deliver the right experience to the right visitor at the right time.
Benefits
Identify More Returning Users
Nostra seamlessly integrates with Intelligems to act as a first-party proxy, moving their cookies to a secure, persistent. first-party environment. The result? Rather than losing tracking after seven days, you’ll now recognize 90%+ of your returning shoppers, even months later.
More Accurate A/B Testing
By properly tracking returning visitors, Edge ID ensures that you deploy the same variant to the same visitor across every one of their visitors – fundamentally improving the accuracy of your A/B tests.
Build More Personalized Experiences
Edge ID enables you to track returning visitors over months. That means that you’ll show them the messages that they want to see, when they should see them.
.svg)
.svg)
.svg)
.webp)
.svg)
.svg){kind=small}
.svg){kind=small}
