case study

How a Site Redesign + Site Speed Unlocked Higher CVR, Faster Load Times, and More Revenue

Discover how Pressed Floral boosted sales, speed, and mobile conversions with Simplistic + Nostra.ai.

TTFB Improvement

+225%

Increase in AOV

+4%

Increase in AOV

+4%

Established

2019

Mission

Pressed Floral commemorates life's special moments as professionals in floral preservation. We believe that the memories tied with your blooms deserve to last a lifetime and be with you forever.

Headquarters

Orem, UT

"As a brand built on emotional moments, trust and craftsmanship matter. The partnership with Simplistic and Nostra.ai elevated our digital experience without compromising aesthetic or quality, and the results speak for themselves."

Sarah Ebert, Founder + CEO of Pressed Floral

Sarah Ebert

Overview

Pressed Floral, a premium flower-preservation brand turning life’s most meaningful moments into custom art, partnered with Simplistic, a leading Shopify technology and design agency, to redesign their shopping experience for modern mobile shoppers. To ensure the new site performed at its highest potential, Simplistic tapped Nostra.ai to accelerate performance, enhance shopper experience, and ultimately maximize conversion lift.

This three-way collaboration combined beautiful UX, strategic CRO, and edge-powered speed, resulting in stronger funnel performance and meaningful revenue gains.

The Challenge

Pressed Floral’s original site was visually compelling but constrained by:

Slow time-to-first-byte that impacted first impression load times
A mobile experience that wasn’t fully optimized for their audience (majority of traffic)
A shopping flow where small friction points added up, impacting AOV and funnel conversion Higher-than-desired cart abandonment, especially during peak acquisition periods

Simplistic initiated a full redesign to modernize the brand experience and reduce friction. Nostra.ai was brought in to ensure the rebuilt site loaded faster, and performed consistently.

‍

1. Simplistic: Full CRO-Focused Redesign

Restructured UX for faster product discovery
Modernized layout + mobile-first navigation
Rebuilt PDPs with clearer value props and simplified CTAs
Reduced unnecessary friction in the shopping and checkout flow

‍

2. Nostra.ai: Edge Acceleration + Conversion Optimization

Deployed Edge Delivery Engine to accelerate load times
Improved Time to First Byte (TTFB) by 225%
Increased conversion rates by 21% against the hold out group
Increased on-page responsiveness to support the new CRO flow
Enhanced conversion reliability across high-traffic periods
‍

The Results (Q3 Findings)

Comparing Jul 1 – Aug 15, 2025 to Apr 1 – May 15, 2025

‍

Performance Metrics

+19% increase in Total Online Sales
+4% increase in AOV
−4% decrease in Cart Abandonment Rate
+21% lift in overall CVR attributed to Nostra.ai performance improvements

‍

Technical Gains

+225% improvement in Time to First Byte (TTFB) with Nostra.ai
Faster perceived load for mobile users
Smoother transitions across the funnel, especially PDP → Cart → Checkout

CRO + Speed = Multiplicative Lift

Simplistic’s redesign removed friction.Nostra.ai removed latency.

Together, the site became easier to shop and significantly faster, especially on mobile, where speed directly correlates with AOV and conversion. Optimized for a Growing Brand, Pressed Floral now has a digital experience capable of handling higher traffic, higher demand, and higher customer expectations.
‍
The partnership between Pressed Floral, Simplistic, and Nostra.ai shows what’s possible when design, optimization, and speed come together.

THE IMPACT

+21% Conversion Rate Lift

Nostra's edge acceleration delivered a 21% CVR increase against the holdout group — compounding the gains from Simplistic's CRO redesign.

+19% Total Online Sales

Faster pages plus a frictionless mobile-first redesign drove meaningful revenue growth quarter over quarter.

−4% Cart Abandonment

Smoother PDP → Cart → Checkout transitions kept more shoppers in the funnel during peak acquisition periods.

+4% Average Order Value

Speed and simplified CTAs gave mobile shoppers confidence to browse deeper and add more — lifting basket size alongside conversion.

Turn Visitors Into Customers

300+ enterprise and high-growth brands rely on Nostra to deliver instant site speed, stronger SEO performance, deeper personalization, and clean, actionable marketing data.

Book Demo

Trusted by 300+ brands

Explore more stories

Elevate Site Performance Without Compromising Visual Storytelling

Premium jewelry brand Clocks and Colours is known for its rich, cinematic storytelling — but that immersive experience came at a cost: slow load times and SEO performance issues.

Check out the story

Fire Department Coffee Supercharges Ecommerce Performance Through Strategic Partnership with Levitate Foundry and Nostra AI

Discover how Fire Department Coffee partnered with Nostra AI to reduce page load times by 20% and increase conversions by 97%. Learn how our ecommerce optimization solution helped this national coffee retailer deliver lightning-fast experiences across 10,000+ locations.

Check out the story

How Birdies Increased Revenue Per User by 4% with Nostra

Learn how Birdies, the modern footwear brand renowned for its stylish yet comfortable, highly versatile women's shoes, uses Nostra’s Edge Delivery Engine™ to dramatically cut their page load times and ultimately boost revenue per user.

Check out the story

How a Site Redesign + Site Speed Unlocked Higher CVR, Faster Load Times, and More Revenue

Overview