How a Site Redesign + Site Speed Unlocked Higher CVR, Faster Load Times, and More Revenue

Pressed Floral, a premium flower-preservation brand turning life’s most meaningful moments into custom art, partnered with Simplistic, a leading Shopify technology and design agency, to redesign their shopping experience for modern mobile shoppers. To ensure the new site performed at its highest potential, Simplistic tapped Nostra.ai to accelerate performance, enhance shopper experience, and ultimately maximize conversion lift.

This three-way collaboration combined beautiful UX, strategic CRO, and edge-powered speed, resulting in stronger funnel performance and meaningful revenue gains.

Pressed Floral’s original site was visually compelling but constrained by: 

Slow time-to-first-byte that impacted first impression load times
A mobile experience that wasn’t fully optimized for their audience (majority of traffic)
A shopping flow where small friction points added up, impacting AOV and funnel conversion Higher-than-desired cart abandonment, especially during peak acquisition periods

Simplistic initiated a full redesign to modernize the brand experience and reduce friction. Nostra.ai was brought in to ensure the rebuilt site loaded faster, and performed consistently.

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1. Simplistic: Full CRO-Focused Redesign

• Restructured UX for faster product discovery
• Modernized layout + mobile-first navigation
• Rebuilt PDPs with clearer value props and simplified CTAs
• Reduced unnecessary friction in the shopping and checkout flow

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2. Nostra.ai: Edge Acceleration + Conversion Optimization

• Deployed Edge Delivery Engine to accelerate load times
• Improved Time to First Byte (TTFB) by 225%
• Increased conversion rates by 21% against the hold out group
• Increased on-page responsiveness to support the new CRO flow
• Enhanced conversion reliability across high-traffic periods
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The Results (Q3 Findings)

Comparing Jul 1 – Aug 15, 2025 to Apr 1 – May 15, 2025

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Performance Metrics

• +19% increase in Total Online Sales
• +4% increase in AOV
• −4% decrease in Cart Abandonment Rate
• +21% lift in overall CVR attributed to Nostra.ai performance improvements

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Technical Gains

• +225% improvement in Time to First Byte (TTFB) with Nostra.ai
• Faster perceived load for mobile users
• Smoother transitions across the funnel, especially PDP → Cart → Checkout

Simplistic’s redesign removed friction.Nostra.ai removed latency.

Together, the site became easier to shop and significantly faster, especially on mobile, where speed directly correlates with AOV and conversion. Optimized for a Growing Brand, Pressed Floral now has a digital experience capable of handling higher traffic, higher demand, and higher customer expectations.
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The partnership between Pressed Floral, Simplistic, and Nostra.ai shows what’s possible when design, optimization, and speed come together.