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The Problem
A fast-growing DTC brand was doing everything right. They were optimizing for conversion rate, running A/B tests, refining landing pages, and scaling paid campaigns. But something wasn’t adding up:
- Sessions were skyrocketing,
- Orders stayed flat, and
- CVR kept slipping, no matter what they tested.
The growth team was stuck — their efforts weren’t translating to results, and every tweak seemed to make less of an impact. With paid spend rising and performance dropping, they knew something was off.
The Hidden Culprit: Bots
After digging deeper, it became clear: bot traffic was flooding the site. These weren’t just search engine crawlers — they were corrupting campaign signals, inflating traffic metrics, and poisoning retargeting pools with non-human behavior.
The Solution
Nostra.ai deployed its first-party edge proxy on the site, enabling real-time bot detection and filtering before any traffic hit their backend. Within hours, the system identified that over 22% of traffic was bot-driven — actively harming ad performance and skewing analytics.The Results
- Bot traffic dropped by 98%
- Targeting signals reset, allowing platforms like Meta and Google to optimize more effectively
- CVR increased by 21% within one week
- ROAS improved by 28%, with cleaner retargeting pools and lower CPAs
- >4% of ad clicks that were bots were able to be taken out of targeting pool
