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Challenge
Linjer is a fast-growing DTC brand built on premium craftsmanship and thoughtful design. As their digital footprint grew, so did non-human traffic hitting their site.
Like many ecommerce teams, Linjer relied on standard analytics tools to monitor performance. But these tools only surface what runs in the browser, leaving server-level threats invisible.
The result?
- Inflated session counts
- Distorted conversion rates
- Wasted ad spend on traffic that was never going to convert
Linjer needed a way to separate real shoppers from malicious bots, without slowing down the site or adding friction for customers.
Solution: Edge Protect
Linjer implemented Nostra’s Edge Protect, a server-side bot protection layer that sits in front of the site and evaluates every request in real time.
Unlike JavaScript-based tools, Edge Protect detects and blocks malicious bots before they ever load a page, ensuring only legitimate human traffic reaches the storefront. Ensuring
Results
Within days of deployment, Edge Protect uncovered and stopped a meaningful volume of non-human traffic:
- 3.62% of Linjer’s total site traffic was identified as malicious bots
- These bots were fully blocked at the edge, never reaching product pages, checkout, or analytics tools.
- Linjer’s traffic baseline immediately became cleaner and more reliable
Why It Matters
Blocking malicious bots had a compounding impact across Linjer’s funnel:
- Cleaner analytics: Conversion rates now reflect real shopper behavior
- More efficient ad spend: Paid traffic is no longer diluted by fake sessions
- Better decision-making: Testing, attribution, and optimization are based on trusted data
By removing bot noise at the infrastructure layer, Linjer gained confidence that every session reaching the site had genuine revenue potential.
Results: Clean Traffic Without Customer Impact
Beyond blocking malicious traffic, the most important outcome for Linjer was confidence.
After Edge Protect was enabled, Linjer saw an expected drop in total sessions as malicious bots were removed from the traffic mix. Critically, conversion rate remained consistent, confirming that no real customers were blocked in the process.
With non-human traffic eliminated, Linjer’s conversion rate became a more accurate reflection of true shopper behavior, no longer inflated or distorted by bot activity.
This gave the team:
- Trustworthy performance metrics
- A reliable baseline for testing and optimization
- Confidence that every session reaching the site represented genuine purchase intent
By protecting the site at the edge, Linjer didn’t just reduce risk. They ensured their data, decisions, and growth strategy were built on real customer activity.
