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How Omnilux Gained Visibility Into AI-Driven Brand Discovery with Nostra + Profound
The Shift to AI Answers
As consumers increasingly ask AI tools questions like “What’s the best LED therapy mask?”, brand discovery is moving beyond traditional search and into AI-generated answers.
The challenge for brands: AI platforms don’t show up in standard analytics. There’s no visibility into when AI crawlers access your site, what content they use, or how that activity influences real customers.
That’s the gap Omnilux set out to solve.
The Challenge
Omnilux is a category leader in medical-grade LED light therapy, but a growing share of discovery was happening inside AI assistants rather than search engines.
Traditional analytics couldn’t:
- Detect AI crawler traffic
- Identify which pages AI tools referenced
- Measure AI’s influence on downstream traffic or conversions
Omnilux needed a way to see AI discovery as it actually happens.
The Solution: Nostra + Profound
Omnilux implemented a joint solution using Nostra and Profound, combining crawler-level detection with AI-native analytics.
Nostra: Detecting AI at the Edge
Nostra identifies which crawlers are accessing Omnilux’s site, including AI and ad agents such as ChatGPT, Perplexity, and other LLM-powered systems that never appear in JavaScript-based analytics.
When an AI agent requests Omnilux content to help answer a user question, Nostra detects that activity at the server level in real time, capturing which agent made the request, what content was accessed, and when it occurred. This gives Omnilux direct visibility into AI-driven brand discovery that would otherwise go completely unseen.
Profound: Turning Signals Into Insight
Profound’s Agent Analytics transforms that crawler data into actionable visibility, allowing Omnilux to:
- Identify how often AI systems reference your content in generated answers.
- Ensure your site’s technical structure is accessible and indexable by AI crawlers.
- Track when, how often, and which AI bots access your content.
- Connect AI visibility to real human traffic
The Impact
With Nostra and Profound working together, Omnilux gained a clear view into a new acquisition channel: AI-driven discovery.
Results include:
- Visibility into how AI platforms crawl and interpret content
- Insight into which pages influence AI answers
- Measure how many human visitors convert from AI-driven search.
- Earlier measurement of AI impact before revenue appears
Why It Matters
AI answers are quickly becoming a primary entry point for consumers. Brands relying only on traditional analytics are missing early-stage discovery and losing control over how their brand appears in AI responses.
Together, Nostra and Profound give brands the ability to measure, understand, and optimize for AI search, turning AI from a black box into a growth channel.
AI is already influencing your customers.
Nostra and Profound make it measurable.
