Edge Protect

Is your ad spend funding bad bots?

Edge Protect filters AI-powered bad bots in real time, before they ever hit your site. Cleaner traffic, protected ad spend, and only real shoppers in your funnel.

No replatforming  ·  No engineering lift  ·  Live in under a day

~50%
Of web traffic isn't human
30%
Of total traffic is bad bots Edge Protect blocks
Real-time
Multi-layer detection on every session
0 Eng
Zero engineering resources to deploy
300+
Scaling brands already run on Nostra
Trusted by scaling DTC & ecommerce brands
The Challenge

Not all traffic is created equal.

As you scale, traffic quality quietly degrades, because bad bots scale faster than humans. Today's AI-powered bad bots behave like real shoppers, making fake traffic nearly impossible to spot.

Traffic spikes, flat revenue

Sessions explode but orders stay flat. Conversion rates "randomly" drop and bounce rates stop making sense.

Analytics you can't trust

Bad bots inflate your session counts, polluting dashboards, retargeting audiences, and every test you try to run.

Ad spend down the drain

Paid media chases non-humans. CPCs climb, attribution breaks, and ROAS quietly erodes.

50%
of your traffic isn't human
According to Cloudflare, ~50% of web traffic isn't human. Some you want, some you don't. It's clicking your ads, skewing your data, and quietly diminishing your ROAS.
Source: Cloudflare · Bot vs Human Report
How Nostra Works

Static rules can't keep up. Edge Protect can.

Most bot protection blocks on IP, geography, and known signatures. Modern bad bots walk straight past those assumptions. Edge Protect classifies traffic by what it does, not just where it's from.

01 · EVALUATE

Read every session

Each visit is scored across multiple live signals: IP reputation and velocity, browser and device behavior, navigation flow, and event sequencing.

02 · CLASSIFY

Spot the automation

No single signal decides the outcome. AI weighs the full pattern to separate real shoppers from bad bots that rotate IPs and execute JavaScript.

03 · FILTER

Block bad, keep real

Bad bots are filtered before they hit your site. Good bots like Claude, ChatGPT, and Googlebot are let through. Real customers never notice.

The Impact

Clean traffic compounds.

Remove the bad bots and everything downstream gets sharper: analytics, retargeting, attribution, and the decisions you make from them.

After Edge Protect, conversion rate climbs as bad bots drop
Conversion Rate Bad Bots

Accurate analytics

No more bad bots inflating your sessions. True conversion rates you can actually act on.

Cleaner retargeting

Only real people make the cut, so your audiences stop wasting budget.

Lower effective CPCs

Spend reaches humans, not crawlers, and smarter attribution follows.

Data you can trust

Reliable A/B tests, cleaner Klaviyo flows, and forecasts that hold up.

 
Edge Protect
Basic bot protection
Detection method
Real-time behavioral AI
Static IP & geo rules
Catches AI-powered bad bots
Lets good bots through (Claude, ChatGPT, Googlebot)
Allow only real shoppers
By design
Often blocks them
Setup
Live in under a day
Engineering required
Results

The fastest ROI win they'd had in years.

Nixon

Nixon cut bad bot traffic ~90% within hours of turning on Edge Protect

After weeks of bad bot surges spiking sessions and collapsing measured CVR, Nixon turned on Edge Protect on May 8. Within hours, bad bots stopped getting through and the real conversion rate snapped back into view.

~90%
Drop in daily bad bot sessions
<24 hrs
From deploy to clean data
~10×
CVR recovery from the low point
"We turned Edge Protect on May 8 and the bot traffic just stopped getting through. Three weeks later, our baseline is still the lowest it's been in two months, and our dashboards finally reflect what's actually happening on the site." Shelly Wilson, Senior Advisor, Nixon
Read the Full Story
Nixon × Nostra Edge Protect case study
FAQ

Frequently asked questions

What is Edge Protect? +

Edge Protect is Nostra's real-time bad bot protection and detection solution. It identifies and filters malicious, non-human traffic before it impacts your site, ads, or analytics.

How does it work? +

Edge Protect uses AI and behavioral signals to decide whether a visitor is a real shopper or a bot in real time. Malicious traffic is filtered automatically, with no manual rules or IP blocking.

Will this block real shoppers? +

No. Unlike basic IP or geo blocking, Edge Protect is built to protect real shoppers while filtering only bad bots and malicious traffic. It even lets good bots like Claude and ChatGPT through.

Do I need engineering support to set it up? +

No. Edge Protect requires no engineering resources. Setup typically takes less than one business day with minimal effort from your team.

How quickly will I see results? +
  • Cleaner traffic and more accurate conversion rates
  • Improved ad performance and attribution
  • More reliable analytics and testing data
Can I try it before committing? +

Yes. A free trial lets you see the impact on your traffic and reporting before you pay.

Start Today

Turn every visit into a real opportunity.

Only real people. Only real results. Start your 14-day free trial, with no replatforming and no engineering lift.

Start Free Trial